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Also calculated with values impacted by co-viewing, when multiple people watch ads together on connected TV devices.
This is calculated differently than GRPs because you’re basing it on the people in your target audience, not everyone in that geographic location. For example, if your media plan reaches 10 percent of your target audience at a frequency of 1, your TRP is 10. TRP is calculated as the on-target reach percentage times the average frequency. Target rating point (TRP): This is also known as on-target Gross Rating Points (GRP).On-target CPM: The cost-per-thousand (CPM) impressions within your target audience (on-target reach).Total CPM: The cost-per-thousand (CPM) impressions across your plan’s total reach, and not just within your target demographic (on-target reach).Average frequency: The average number of times someone can be expected to view your ad during your campaign period.On-target percentage reach: The percentage of your campaign's defined target audience that your plan is expected to reach.Additional Reach: An estimate of the additional reach you could get from connected TV viewing in group settings.On-target reach: The number of people within your campaign's defined age, gender, and geographic location (also known as “target audience”) that your plan is expected to reach.Reach Planner is designed for media planners who plan future brand or video campaigns, and strategy planners who want to incorporate digital video into their media plans.Ĭustomize your ideal audience to accurately plan the reach, frequency, and spend of your ads by using the following metrics: You can quickly adjust the settings for each ad format (such as the budget, location, targeting, and more) and generate a new forecast for your media plan. Reach Planner provides detailed line items for each ad format included in your media plan. Read detailed reach, demographic, and device insights for your selected media plan.Create and compare the effectiveness of different mixes of campaign types.You can let Reach Planner choose ad format and budget allocations for you, or create a custom media plan. Plan the reach, frequency, and spend of your ads across YouTube and Google video partners.Actual campaign performance depends on other factors such as ad quality, ad relevance, and campaign settings. Our catalog represents solid remixes from the best artists across nearly all genres of popular music.Reach Planner shows reach and frequency estimates, but doesn’t guarantee performance. Our remixes can be heard on popular radio stations, and in night clubs & event halls all around the world. We work closely with our customers to learn their needs, and present DJ remixes you can use in a variety of settings. With the support of performers Beastie Boys, Billy Idol, Digable Planets, Expose, Rodney O, Joe Cooley filled in the contrast of this compilation.
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